The Puerto Rican duo, Dyland y Lenny, joined forces with Pitbull and Beatriz Luengo in “Sin ti,” the second single off their album “My World 2.“ The explosive video shows the struggle of a single mother fleeing domestic violence and fighting against all odds in this ground-breaking cover of Aerosmith’s “I Don’t Want to Miss a Thing.”


This product was also an amazing experience since we were able to work with Mr. Worldwide, Pitbull who is featued on the song as well as the former WBA Light Middleweight Champion, Miguel Cotto, on his first every music video. We even shutt down the Venitian Causeway in Miami to fly helicopter in order to film Miguel running over the bridge Rocky Balboa style. Another cool accomplishment that I’m proud of from this video is the work we did with agencies to feature three brands (Boost Mobile, Sony X Headphones, and Royal Purple Oil) as integrated product placements which were executed naturally and seamlessly throughout the video. To add that extra bang to our production element…we included fireworks and awesome pyrotechnics.