For the launch of their first phone with a Facebook share button, AT&T joined up with El Duo de la Historia, Wisin & Yandel.  As one of most popular Latin duo’s in the world, with countless awards won and with over 14 million likes on there Facebook page its no wonder why they were chosen for this National Spanish language TV campaign.
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This TV commercial was shot in the fabulous Las Vegas strip and created and written by The Bravo Group Agency. In addition to collaborating on the concept of the commercial, we also added a helping hand in choosing the talent for this national campaign as well as directing and producing the “Making of/Detras Del Lente” which was leveraged by the talent as well as the brand. The concept of the commercial shows a cowboy-style duel between Wisin & Yandel who pull out their cell phones  and challenge each other to see who can upload the fastest pictures to Facebook using the Facebook button on the HTC Status. Production and on-set talent direction was handled by Simon Brand and Post/edit was handled by New Art Miami.